Commercial Intelligence
Engine 01
Know where the opportunity is. Evidence of who is actually buying — volumes, suppliers, prices, movements — turned into a ranked list of who you can profitably win.
Evidence-led B2B customer acquisition
We don't sell lead lists.
We find you customers.
Contact us
Most businesses start with a contact list and ask who they can email. The better question is who actually needs this, what evidence says they may buy, and why now. That single change — evidence before outreach — is the difference between a large pipeline of strangers and a small one of genuine opportunities.
What we have built
Three engines.
One system.
Most providers solve one layer. A data company gives you data. A lead agency gives you prospects. An SEO agency gives you traffic. We connect all three around the same commercial objective — so intelligence tells us where the opportunity is, visibility brings buyers to you, and automation makes sure nothing is lost in between.
Work with usDigital Visibility
Engine 02
Be found when customers are looking. Search and AI visibility that puts you in front of buyers at the moment they are researching — in Google and in AI answers.
AI & Automation
Engine 03
Execute faster and convert more. Enquiries qualified and engaged around the clock, meetings booked, nothing lost between interest and follow-up.
How an opportunity is built
Every stage is done before an opportunity reaches your team. What arrives is verified, engaged and commercially qualified — the close is yours.
- Find the opportunity
- Verify the buyer
- Become visible
- Open the conversation
- Develop the opportunity
- Hand over to close
See your whole market. Then win more of it.
48×
Daily organic clicks
DS4U · 10 → 465 a day
42,182
Organic clicks delivered
Six months, one client
3.1M
Search impressions
From 453 a day to 30,000
-40%
Blended cost per lead
R107 → R64
Verified in Google Search Console: 42,182 organic clicks and 3.1 million impressions delivered for one client in six months, in one of South Africa's most competitive verticals. Better intelligence. Better timing. Better results.
See the resultsThe difference
A lead is a name.
A deal is a decision.
Most agencies sell leads — contact records that your team then has to research, qualify, risk-check and warm up. That work is the expensive part, and it lands on your desk. We do it first, and hand over what is left: a conversation where the commercial terms are the only thing still open.
What you get from a lead-gen agency
What you get from FrictionZero
A name, a company and an email address
A decision-maker who has confirmed a real requirement
Scraped from a database anyone can buy
Identified from evidence of actual buying activity
Matched on job title and company size
Matched on what they already buy, at what volume and price
Unverified — you find out later if the business is real
Entity, legitimacy and sanctions screened before handover
Cold. Your team makes the first approach
Warm. The conversation is already open
Sold to you and to three of your competitors
Exclusive. We never run the same deal twice
You pay per lead, whatever it turns into
We are paid from what closes
This is why we do not charge per lead. A lead you cannot close is worth nothing to you — and under our model, nothing to us either.
Proven across multiple industries
Deployed. Delivering.
The method is industry agnostic and rapidly deployable. It runs today across mining and metals, financial services, export, legal and manufacturing — same engines, different buyers. We hand over developed opportunities, not dashboards or data exports.
See the results
Mining, Metals & Commodities
01
Buyer identification, competitor mapping, landed-cost modelling and freight intelligence for producers selling into world markets. Where the method was proven.
Financial & Regulated Services
02
Search visibility and automated qualification in competitive, compliance-heavy markets. The DS4U engagement sits here — 28× organic clicks in 90 days.
Export, Legal & Manufacturing
03
Demand engines for producers entering new markets, automated intake for professional services, and buyer identification for industrial products.
The vision
Evidence-led customer acquisition, at scale.
We are building the intelligence, visibility and automation layer that decides who wins the next customer — proven first where buyers are hardest to find, now expanding across industries. We are looking for partners who share that vision.
Partner with usInformation beats effort
01
Most businesses compete on price and hustle. Almost none compete on knowing exactly who is already buying, and why now. The ones who move first inherit the advantage.
Strategic partnership
02
We are not just looking for capital — we are looking for partners who can help accelerate the platform into new industries and markets.
Compounding by design
03
Every buyer mapped, search won and enquiry answered makes the platform smarter. Month 12 is worth more than month 1 — for both of us.
FAQ
The questions everyone
asks first.
What does FrictionZero actually do?
We find the customers you should be selling to, verify them, and hand over the deal ready to close. Four engines work as one flywheel: commercial intelligence (a live view of who is actually buying), AI commercial intelligence (enriched, scored opportunities), SEO and demand generation (buyers find you first), and AI revenue automation (enquiries qualified and warmed 24/7). Delivered as two engagements: deal origination and AI SEO. The method was proven first in global commodity trade and now runs across industries.
How is this different from a lead generation agency?
A lead-gen agency hands you contact records — names matched on job title and company size, scraped from a database, unverified, cold, and often sold to your competitors as well. We hand over a developed opportunity: a decision-maker identified from evidence of real buying activity, with the business behind them verified, already engaged and confirmed as having a genuine requirement. And we are paid from commercial outcomes rather than per lead.
What verification do you do before an opportunity reaches us?
We confirm the legal entity exists and in which jurisdiction, check its trading history and commercial legitimacy, screen against sanctions lists where appropriate, and look for adverse information. This is commercial counterparty verification, not regulated compliance — FrictionZero is not a licensed KYC provider, and formal regulatory compliance should stay with your own compliance function or an accredited specialist. What we do is make sure you are not spending weeks on a company that does not check out.
How does the pricing model work?
An implementation fee covers the work, and beyond that we take an agreed share of the measurable revenue the engagement produces. There is no monthly retainer. If nothing closes, there is no upside for us to share.
How do you decide which buyers to go after?
On evidence rather than intuition. We assess where genuine demand sits, who is currently supplying it, and where you are commercially competitive. Buyers you cannot profitably win are ruled out early, which is usually as valuable as the targets we do surface.
Which industries does this work for?
The method was proven in global commodity trade — ferroalloys buyer identification, essential-oils export pipelines — and now runs across manufacturing, export businesses, financial services and professional services. It suits any business selling considered, higher-value products or services where a single customer relationship is worth pursuing properly. It is a poor fit for low-value, high-volume consumer transactions.
How quickly does this produce results?
Deal origination begins surfacing qualified opportunities within weeks, though your own sales cycle governs when they close. Search growth follows a longer curve, with meaningful movement typically visible between 60 and 90 days and compounding after that.
What results have you produced?
Our published case is Debt Solutions 4U, verified in Google Search Console. In the first 90 days daily organic clicks went from 7 to 196 and blended cost per lead fell from R107 to R64. The engagement kept compounding: by month six the site was averaging 465 organic clicks a day, with a peak of 625, and had delivered 42,182 clicks and 3.1 million impressions in total. Around half of all leads now arrive unpaid.
Do we need to change our CRM or systems?
No. Deals arrive in whatever format your team already works in, and our search work sits on your existing site. Nothing needs replacing for either offering to function.
Where is FrictionZero based?
We operate from South Africa and work with clients in the United Kingdom, South Africa and international markets. Deal origination in particular is geography-agnostic, since buyers are wherever the demand is.
Do you guarantee we will close the deals you hand over?
No, and be wary of anyone who does. We control everything up to handover: who is approached, whether they are a real business, whether they have a genuine requirement, and whether the conversation is live. Your price, product and sales team decide the rest. What we can say is that our incentive is identical to yours — we are paid from what closes, so a deal you cannot close earns us nothing.