Book a Friction Audit.
It's free.
Two weeks. No commitment. We map your customer journey, quantify the leaks, design the engagement and quote a price. You walk away with a clear picture of what's possible — whether you engage us or not.
Built for: Operators ready to start with an honest conversation.
What happens after you email
Day 1 — we reply. A senior partner reads your email, asks any clarifying questions and schedules a 30-minute initial call. Not a sales call — a working call to understand the business and decide whether we are a fit.
Week 1 — discovery. If it makes sense to proceed, we spend a week mapping your customer journey: where leads come from, how they convert, where they drop, what the friction points are. We talk to your team, look at your CRM, review your current systems.
Week 2 — design and quote. We come back with a Friction Audit report — the leaks identified, the engagement shape designed, a fixed implementation quote and the partnership share-rate structure. You walk away with a clear picture either way.
How to write the email
One paragraph is enough. We need three things to make the first reply useful:
1. Company name and what you do. One sentence.
2. Your role. So we know who we are writing back to.
3. The biggest friction in your customer journey right now. Your honest take. If you do not know, write that — we will help you find it.
That is the entire intake form. We do not run multi-step lead-capture flows because we are a small team and we read every email ourselves.
Email us directly
hello@frictionzero.co.za
Subject: Friction Audit Request
Before you email, you might also
Run the Friction Finder — four questions, a directional projection of what an engagement might be worth on your numbers. Takes 90 seconds. No signup. Useful context for the audit conversation.
Read the pricing structure — partnership model explained in full, before we talk.
Read about the firm — who we are, how we work, the principles we will not bend.
Look at the proof — DS4U and others. Real numbers, real engagements.
What we do not do
Sales sequences. Discovery calls staffed by junior account executives. Multi-step intake forms. Newsletters. Webinars. Free downloadable PDFs in exchange for your email. We do not believe any of that produces good engagements. Email us; we reply.
Ready when
you are.
Two weeks. Free. No commitment. We map your customer journey, quantify the friction, and design the engagement. You walk away with clarity either way.