Tell us what you sell.
We'll tell you who's buying.
A short call to establish whether there is a market worth going after and whether the economics work on your numbers. If they don't, we will say so on the call rather than sell you an engagement that cannot pay for itself.
Built for: Operators ready to start with an honest conversation.
What happens after you email
Day 1 — we reply. A senior partner reads your email and schedules a 30-minute call. Not a sales call — a working call to understand what you sell and decide whether we are a fit.
The call — we qualify each other. We need to know what you sell, what it costs you to deliver, and the margin that makes a deal worth doing. That is what separates buyers you can win profitably from buyers who would simply consume your time. You should be asking us equally hard questions.
After — a written proposal. If there is a market worth going after, we come back with the engagement shape, a fixed implementation quote and the share-rate structure. If there isn't, we tell you that instead, and you have lost half an hour.
How to write the email
One paragraph is enough. Four things make the first reply useful:
1. Company name and what you sell. One sentence.
2. Your role. So we know who we are writing back to.
3. Where your buyers currently come from. Referrals, ads, outbound, inbound — whatever is true.
4. What you wish was different about that. Your honest take. If you do not know, write that.
That is the entire intake form. We do not run multi-step lead-capture flows because we are a small team and we read every email ourselves.
Email us directly
sales@frictionzero.co.za
Subject: Discovery Call Request
Before you email, you might also
Read how deal origination works — what we verify, how opportunities are developed, and what actually arrives at your end.
Read how the search work is measured — against revenue and cost per acquired customer, not rankings.
Read about the firm — who we are, how we work, the principles we will not bend.
Look at the proof — DS4U and others. Real numbers, real engagements.
What we do not do
Sales sequences. Calls staffed by junior account executives. Multi-step intake forms. Newsletters. Webinars. Free downloadable PDFs in exchange for your email. We do not believe any of that produces good engagements. Email us; we reply.
Ready when
you are.
Half an hour, free, no commitment. We establish whether there is a market worth going after and whether the economics work on your numbers. You get a straight answer either way.