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Engines 01 + 02 — Deal Origination· Global

We don't hand you a list.
We hand you the deal.

Buyers identified from evidence of real buying activity — who buys what you sell, in what volume, from whom — verified as legitimate businesses, approached with a specific commercial reason, and developed to the point where your team can close. Your closers stop qualifying and start selling.

Built for: Best fit: businesses selling considered, higher-value products or services where one customer is worth pursuing properly.

Book a discovery call → See the results →
What you get

Every deal arrives
with the work already done.

  1. We establish who is actually buying

    Trade records, company data and market signals show who is genuinely buying what you sell — volumes, suppliers, prices, movements. Real demand, evidenced, before anyone picks up a phone.

  2. We work out where you can win

    Reaching a buyer and profitably serving them are different questions. We model the real cost to serve so we can rule out the accounts you would lose money on, and your effort goes where the economics work.

  3. We verify the business behind the name

    Entity, trading history, capacity to fulfil, and whether the company is what it presents itself as. A promising buyer who cannot perform is not a promising buyer.

  4. We verify the counterparty before you commit

    Legal entity, jurisdiction, trading history, sanctions screening where appropriate and adverse-information checks. Commercial risk surfaces before your team invests weeks in a relationship, not after.

  5. We open the conversation

    Every opportunity is enriched with decision-makers and procurement contacts, company intelligence and financials. We reach the person who can authorise a purchase and confirm a genuine requirement.

  6. We hand it over ready to close

    You receive a briefed, warm opportunity where the commercial terms are the remaining work. Your closers spend their week closing instead of disqualifying.

Why it works

Selling is expensive.
Selling to the wrong buyer is worse.

100%
Verified at handover
Entity, legitimacy, sanctions screening
0
Lists delivered
Deals only, never raw data
1
Job left for your team
Close the business
Nil
Monthly retainer
We earn from the upside
We are paid from what closes. A deal that wastes your time wastes ours — which is precisely why we disqualify hard before anything reaches you.
FAQ

Deal origination,
answered plainly.

Is this a lead list?
No. A list is raw contact data that your team still has to research, qualify and risk-check. We do all of that first and only hand over opportunities where a decision-maker has confirmed a real requirement.
How is this different from a lead generation agency?
A lead-gen agency hands you contact records — matched on job title and company size, scraped from a database, unverified, cold, and often sold to your competitors too. We hand over a live conversation with a verified decision-maker who has confirmed a real requirement. And we are paid from commercial outcomes, not per lead.
Where does the buyer intelligence come from?
From evidence of actual buying, not inferred intent. Depending on your market that means trade and customs records showing who ships and receives what at what volume and price, company registries and financials, and market signals — enriched with decision-maker contacts and AI scoring.
What verification do you actually do?
We confirm the legal entity exists and in which jurisdiction, check trading history and commercial legitimacy, screen against sanctions lists where appropriate, and look for adverse information. If something material surfaces we flag it, escalate for human review and stop — you decide how to proceed. Important: this is commercial counterparty verification, not regulated compliance. FrictionZero is not a licensed KYC provider. Formal regulatory KYC should sit with your own compliance function or an accredited specialist.
What do you need from us to start?
What you sell, what it costs you to deliver, and the margin you need to make a deal worth doing. That is what lets us separate buyers you can win profitably from buyers who would simply consume your time.
Do you sell exclusively to us?
Deals we originate for you are yours. We do not run the same opportunity to a competitor in your category.
How are you paid?
An implementation fee covers the work, and beyond that we take an agreed share of the revenue the deals produce. No monthly retainer. If nothing closes, there is no upside for us to share.
Does this work across borders?
Yes, and it is often where the model is strongest, because buyers in another market are exactly the ones you have no visibility on. We have run this for export businesses selling into markets they had never sold into before.
What kind of business is this a poor fit for?
Low-value, high-volume consumer transactions. The model earns its keep when an individual customer relationship is worth pursuing properly — meaningful order values, identifiable decision-makers, a considered buying decision. It is industry agnostic: the same engines run from ferroalloys to essential oils to professional services.
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Get started

Tell us what you sell.
We'll tell you who's buying it.

A short discovery call establishes whether there is a market worth going after and whether the economics work for you. If they don't, we will say so.

Book a discovery call → See the results