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Pricing · Partnership· UK + SA

Implementation, then upside.
Aligned to your revenue.

FrictionZero pricing has two parts: an implementation fee that covers the build, and a share of the measurable revenue uplift against an agreed baseline. We do not bill retainers. We do not lock you in beyond the build. We only earn the upside when you earn the upside.

Built for: Businesses that want senior delivery and aligned incentives, not monthly invoices for activity.

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Free Friction AuditFixed implementation feeTransparent baselineShared upliftNo retainer lock-in
Proven
The model is the alignment. If the work does not move the number, we do not earn the share. We stress-tested this on our own businesses before we offered it to clients.

The two-part structure

Most agencies charge a monthly retainer regardless of whether the work moves the business. The structure rewards activity, not outcome — and over a multi-year horizon, that produces engagements neither side is proud of.

FrictionZero is structured differently. There are two components:

The implementation fee. A one-off fee that covers the actual cost of building the system — discovery, design, build, integration, deployment, training. It is not where we capture most of the value; it exists to cover the build costs and to confirm both sides are seriously committed. We size it transparently to the scope of work and quote a fixed number after the Friction Audit.

The share of uplift. Once the system is live, we measure revenue (or whichever metric is the right unit of value for your business) against an agreed pre-engagement baseline. We take an agreed share of the measured uplift. If the metric does not move, we do not earn this part. The share rate is fixed at the start of the engagement; the value pool depends entirely on the work delivering.

Why we will not publish numbers

Every engagement is sized to the business. Call volume varies by 100×. Integration counts vary by 10×. Vertical regulation varies from light to extreme. Baselines vary from "near zero" to "already strong". A published price list would either be so wide as to be meaningless or so narrow that it would mis-price half of all engagements.

So we publish the structure (this page) and the audit (free) and quote the price after we have actually looked at your business. The quote is fixed, written and includes both the implementation fee and the share-rate structure.

The engagement tiers

Most engagements fall into one of four shapes. The Friction Audit identifies which one fits.

Engagement tiers

Four shapes.
One partnership structure.

  1. SEO + Organic Growth — 3 to 6 months

    Search infrastructure, content architecture, AI-augmented production. Compounding traffic that keeps delivering after the engagement ends. Best for businesses that need to build the organic asset they should already have. Reference case: DS4U — 28× organic click growth in 90 days.

  2. AI Client Journey — 4 to 8 weeks

    AI receptionist, WhatsApp AI, voice agent, qualification, document collection, e-signing, onboarding automation. End-to-end deployment of the customer-engagement layer. Best for businesses losing leads to slow response or after-hours gaps.

  3. Operations Transformation — ongoing

    CRM automation, business process automation, workflow orchestration, voice AI, operational dashboards. The operating-system upgrade. Best for businesses where recurring operations are absorbing senior time.

  4. The Full Monty — 12 to 24 months

    All of the above, sequenced for maximum compounding. We stay in the business and share in the year-on-year growth. Best for businesses ready to make AI transformation their structural advantage.

  5. Friction Audit — free, no commitment

    Every engagement starts here. We map your customer journey, quantify the leaks, design the engagement shape. You walk away with a clear picture either way. Two weeks, no charge.

The fine print

What is in,
what is out, when we say no.

  1. In scope

    Implementation, integration, training, monthly optimisation, transparent dashboards, regulatory documentation (DPAs, DPIAs where applicable), ongoing tuning of AI behaviour and conversation design.

  2. Out of scope

    Third-party platform fees (Twilio, ElevenLabs, Vapi, CRM seats — these sit on your accounts directly), generic IT support, hardware procurement, organisational change management beyond what is needed for the deployment.

  3. When we say no

    A process too broken to automate. CRM data too dirty to build on. A business too small for the partnership economics. A requested timeline incompatible with a quality build. Work outside our remit. We tell you upfront — better an honest no than a doomed engagement.

Pricing FAQ

Questions
buyers ask.

Why don't you publish fixed prices?
Because every engagement is sized to the business — call volume, integration count, vertical regulation, current baseline, projected uplift. A fixed price list would either be so wide as to be meaningless, or so narrow that it would mis-price half of all engagements. We quote a fixed price during the Friction Audit, after we have actually looked at your business.
How does the partnership share work?
We agree a pre-engagement baseline — revenue, leads, conversion rate, or whichever metric is the right unit of value for your business. Then we measure uplift against that baseline monthly using transparent dashboards you can see. We take an agreed share of the uplift. If the metric does not move, we do not earn the upside. The share rate is fixed at the start of the engagement.
What is the implementation fee?
A one-off fee that covers the cost of building the system — discovery, design, build, integration, deployment, training. It is not the bulk of the value we capture; it exists to cover our costs and to ensure both sides are seriously committed. We size it to the scope, transparently.
How long are typical engagements?
SEO + Organic Growth: 3-6 months minimum to see compounding returns. AI Client Journey: 4-8 weeks build, then ongoing. Operations Transformation: ongoing. The Full Monty: 12-24 months. We do not lock clients in beyond initial implementation — once the system is live, the partnership continues only if the value continues.
Who pays for tools, platforms and third-party costs?
You do. Twilio per-minute charges, Vapi/Synthflow subscriptions, ElevenLabs voices, n8n cloud (if you use it), CRM seat licences — these sit on your accounts because they belong on your accounts. We never mark up third-party costs. The implementation fee is for our work, not for resale.
When do you say no?
When the process is too broken to automate (fix it first). When CRM data is too dirty to build on (clean it first). When the business is too small for the partnership economics to make sense (use SaaS instead). When the requested timeline is too aggressive for a quality build (we will not ship half-built). When the work is outside our remit (we refer to specialists).
Do you do hourly billing?
No. We do not bill hours. Partnership engagements have an implementation fee and a revenue share. The Friction Audit is free. Ad-hoc advisory is not something we offer.
What happens if the uplift exceeds expectations?
Then we both earn more. The share rate is fixed; the value pool grows. That is the design — when the business wins big, the partner that built the system wins with you. If you would prefer a fixed-fee structure, we can scope that, but the partnership share usually delivers better economics on both sides over a multi-year horizon.
Related

Keep reading

About FrictionZero
Who builds your engagement.
Friction Finder
See your projected uplift in four questions.
Book a Friction Audit
Free, no commitment.
Case Studies
Proof — DS4U and others.
AI Receptionist Cost (UK)
Competitor pricing context for one of our services.
Get started

Want to see the actual numbers
for your business?

Book the Friction Audit. We map your customer journey, agree the baseline, and quote a fixed price with the partnership share-rate structure. No commitment to engage — just a real number, in writing.

Book a Friction Audit → Run the Friction Finder