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Tool · Friction Finder· UK + SA

Find out where your business
is losing revenue.

Four questions about your business. We show you the projected revenue uplift across three engagement paths — SEO, AI client journey, and the full operations transformation — using the same lever values we apply in a real Friction Audit. No signup. No data leaves your browser.

Built for: Founders, COOs and revenue leaders sizing the AI and SEO opportunity in their own business.

The Friction Finder

Four questions.
One projection.

Answer four questions. We show you exactly where the friction is and what eliminating it is worth — based on real measured engagements, not guesswork.

The Friction Finder
4 questions · 2 minutes · your revenue leak, quantified
Step 1 of 4 — Your industry
What type of business are you?
This determines the metrics, language, and levers that matter most for you.

How the model works

Each industry profile inside the Finder carries lever values drawn from real FrictionZero engagements in that vertical — typical organic-traffic compounding, AI conversion uplift, CPL reduction, admin-time saving. We multiply your inputs by those levers to project annual revenue impact and cost reduction. It is the same arithmetic we run in the first hour of any Friction Audit, simplified for the four inputs the tool collects.

Why three solution paths

Most engagements fall into one of three shapes — and the projected uplift differs meaningfully between them. The Finder lets you compare:

SEO + Organic Growth. Compounds over 3 to 6 months. Slower start, but the asset keeps delivering after the engagement ends. Best for businesses that need to build the organic asset they should already have.

AI Client Journey. Deploys in 4 to 8 weeks. Faster uplift on conversion and after-hours capture. Best for businesses losing leads to slow response, missed calls or out-of-hours gaps. See AI receptionist.

The Full Monty. Both, sequenced for maximum compounding. The 12 to 24 month version. The deepest version of the partnership.

What the projection is not

It is a directional estimate, not a guarantee. Your business may sit at the top or bottom of the range depending on baseline maturity, market position, integration complexity and team capacity. For a precise projection, book the Friction Audit — we model the same calculation with your actual data and sector context.

If the directional uplift looks meaningful, the audit is the next step. If it does not, you have your answer for free.

FAQ

Finder
questions.

How accurate is the Friction Finder?
It produces a directional estimate based on the four inputs you provide and the typical uplift ranges we have measured across live engagements. For a precise projection on your specific business, book the Friction Audit — we model the same calculation with your actual data, sector context and current baseline.
What does each industry profile assume?
Each profile uses uplift ranges drawn from FrictionZero engagements in that vertical — typical SEO compounding rates, AI conversion lifts, BPA admin-time savings. The ranges are not universal — your business may sit at the top or bottom of the range depending on baseline maturity, integration complexity and team capacity.
Why three solution paths (SEO, AI, Full)?
Because most engagements fall into one of those shapes. SEO is the compounding organic asset; AI is the customer-engagement layer; Full is both, sequenced. The Finder lets you see what each path is likely worth before deciding which to start with.
How are the numbers calculated?
Each industry profile contains lever values — volume increase percentage, conversion uplift, CPL reduction, admin saving. The Finder multiplies your inputs by these levers to estimate annual revenue impact and cost reduction. It is the same logic we use in the first session of any Friction Audit.
Does running the Finder commit me to anything?
No. The Finder is a calculator. No data leaves your browser. If the projected uplift looks meaningful, book a Friction Audit; if it does not, you have your answer for free.
What if my industry is not listed?
Pick the closest profile — "Service business" is the broadest catch-all. Or skip the Finder and book the Friction Audit directly; we will model your specific industry from first principles in the audit.
Get started

Numbers worth
acting on?

If the projected uplift looks meaningful, the Friction Audit is the next step. Free, two weeks, no commitment. We map your customer journey, model the precise uplift, and quote the engagement.