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Industry · UK Estate Agents· UK

AI for estate agents.
Every Rightmove lead, answered.

Instant response to portal enquiries, viewings booked inside the conversation, AML KYC captured via WhatsApp, vendor and landlord touchpoints absorbed. Sits over Reapit, Alto, Jupix, Acquaint or Street — no CRM migration. GDPR, PECR and HMRC AML-aware by design.

Built for: UK estate and letting agencies — single-branch independents to 50-branch networks. Sales, lettings, new homes, BTL.

Compliance & standards
GDPRPECRTPSICOPCI-DSSISO 27001HMRC AML supervisionMLR 2017 aware
Integrates with
ReapitAltoJupixRightmoveOnTheMarket
Proven
UK estate-agent marketing searches: 320/month at KD 13. Real-estate-chatbot at KD 1. The vertical is mid-shift — buyer expectations now match B2C SaaS, agency response times do not.
What it absorbs

The workflow between
enquiry and exchange.

  1. Instant portal-enquiry response — Rightmove, OnTheMarket, Zoopla

    Every portal enquiry gets a substantive reply in under 60 seconds, including weekends and 11pm. Property details, viewing-slot suggestion, qualifying questions — all in one message. The single biggest conversion leak in UK estate agency, closed.

  2. Viewing booking — live diary, inside the conversation

    Reads your negotiators' Google Calendar, Outlook or CRM diary in real time. Suggests slots, books, sends confirmations and 24-hour reminders. Back-to-back viewing days that fill themselves.

  3. AML KYC capture via WhatsApp

    Identity documents, proof of address and source-of-funds collected via secure WhatsApp flow before the human team chases. Pushes through to your KYC provider — Smart Search, Credas, Thirdfort or Veriphy. MLRO sign-off remains human.

  4. CRM-native — Reapit, Alto, Jupix, Acquaint, Street

    Every enquiry, conversation, viewing and document writes back to your existing CRM as a structured applicant or property record. No copy-paste. No lost leads. Negotiators see the full thread in their normal workflow.

  5. After-hours + weekend coverage

    6pm to 9am, Saturdays, Sundays, bank holidays — every enquiry handled instead of waiting in an inbox for Monday morning. Most UK agencies see 20–40% more booked viewings just from this.

  6. Vendor and landlord communication

    Marketing-status updates, viewing-feedback chase, offer-stage chase, EPC and gas-cert reminders. The recurring vendor/landlord touchpoints that swallow negotiator hours — automated end-to-end with partner review at decision points.

The questions principals ask

UK estate agency,
answered.

What does AI actually do for a UK estate agency in 2026?
Three things that move the needle: (1) instant response to Rightmove and OnTheMarket enquiries — the lead that lands at 9:47pm gets a substantive reply in under 60 seconds instead of waiting for Monday; (2) viewing booking with live diary access — the AI books the viewing into the negotiator's diary inside the same conversation; (3) AML KYC capture — identity documents and source-of-funds details collected via WhatsApp before the human team chases. The hype categories (full AI valuation, AI buyer-matching) are not yet production-ready in a way UK estate-agency principals trust.
Will it integrate with Reapit, Alto, Jupix, Acquaint or my CRM?
Yes — all of those plus Vebra Alto, Eurolink, ExpertAgent, Street.co.uk, Brief Your Market, and most other major UK estate-agency CRMs via API or webhook. Property records, applicants, viewings and offers stay in your system of record. We do not replace the CRM; we connect to it.
Does it talk to Rightmove and OnTheMarket leads?
Yes. Rightmove and OnTheMarket enquiries pipe through into the AI agent — either via your CRM's portal feed or directly via portal-API. Every enquiry gets an immediate response with property details, viewing-slot suggestions and the qualifying questions you specify. Out-of-hours enquiries are the biggest leak we close — most agencies see lead-to-viewing conversion improve 30–50% once after-hours coverage is in place.
Is AI client communication compliant with UK AML supervision for estate agency?
Yes — when configured correctly. HMRC is the AML supervisor for estate agency in the UK. Our deployments capture identity documents (passport, driving licence, proof of address) via a secure WhatsApp or web flow, push them through your chosen KYC provider (Smart Search, Credas, Thirdfort, Veriphy), and route the risk-assessment output to the named MLRO or supervisor in your firm. The MLRO — not the AI — makes the final risk determination, in line with the 2017 Money Laundering Regulations.
Will it handle viewings and back-to-back bookings?
Yes — this is the most common day-one workload. The AI reads your negotiators' live diaries (Google Calendar, Outlook, your CRM's diary module), suggests slots, confirms with the applicant, books into the negotiator's diary, sends WhatsApp + SMS confirmations and 24-hour reminders. No-show rates typically drop 30–60% once reminders are running.
GDPR and PECR — are we covered?
Yes. UK GDPR-aligned consent capture at first contact, two-tier consent for transactional vs marketing messaging (PECR), configurable data retention, ICO-aligned suppression on request, two-party-consent recording disclosure on voice calls. We provide a documented DPA pre-deployment for your data protection officer to sign off.
How long does it take to deploy in an established estate agency?
Standard deployments are live in 4–6 weeks. Discovery and current-state mapping in week 1, CRM and portal integration in weeks 2–3, conversation design and UAT in week 4, controlled rollout starting with overflow hours before going 24/7 in weeks 5–6.
How is this different from booking a viewing through Rightmove's own tools?
Rightmove's tools handle the inbound capture and surface a lead to you. Everything that happens next — qualification, viewing booking, AML, follow-up, offer-stage chase — is on you. The AI agent absorbs that next 80% of the workflow: substantive reply, qualifying questions, calendar booking, document chase, status updates. It is the layer that closes the gap between "lead landed" and "viewing happened".
Get started

Ready to never miss
another Rightmove lead?

The Friction Audit is free. We map your current portal-enquiry response gap, your viewing-book conversion rate, and your AML chase load against what AI can absorb. You walk away with a clear shortlist and projected uplift.