Skip to content
Industry · Trades & Service Businesses· UK + SA

The AI layer.
On top of Jobber.

An AI agent that answers phone and WhatsApp while you're on the tools, books into your Jobber, Tradify, ServiceM8 or simPRO diary, chases quotes and deposits, and triggers a review request 48 hours after the job. Solo trade to 30-van fleet. UK + SA.

Built for: Plumbers, electricians, HVAC and heating engineers, builders, decorators, roofers, gardeners, cleaners, mobile mechanics, car detailers, appliance repair — solo trade to 30-van fleet. UK + South Africa.

Compliance & standards
GDPRPECRTPSICOPCI-DSSISO 27001POPIATwo-tier consent (transactional + marketing)
Integrates with
JobberTradifyServiceM8simPROCommusoftJoblogicPowered Now
Proven
UK ai-for-small-business searches: 210/month at KD 9 and climbing. Vertical sub-clusters (plumber software, electrician software) at KD 18 — competitor moat is thin and the trade-software incumbents do not have AI.
What it absorbs

Every workload between
enquiry and review.

  1. Phone + WhatsApp answered while you're on the tools

    Every call answered in under two rings, every WhatsApp in under 30 seconds — including evenings, weekends, holidays. Customer details, job description, urgency, location, photos all captured before you stop work.

  2. Job booking inside Jobber, Tradify, ServiceM8, simPRO

    Reads your live diary, suggests slots, books the job into your existing FSM system. Customer record, job notes, photos and quote all attached. You arrive on-site with everything you need.

  3. Quote chase + deposit capture

    Quote sent, no reply for 24 hours, AI follows up via WhatsApp. Quote accepted, AI sends a Stripe or GoCardless deposit link. Deposit paid, job auto-confirmed in the diary. The chase you keep meaning to do, automated.

  4. Review chase — every job, every time

    Job marked complete in your FSM, 48-hour delay, AI sends a Google review request via WhatsApp with the direct review link. Local-pack ranking compounds. The single highest-ROI marketing channel for a UK or SA trade business — finally consistent.

  5. Emergency vs scheduled triage

    Distinguishes "no hot water" (priority) from "thinking about a new bathroom" (lead nurture). Priority jobs route to the on-call engineer's phone immediately; lead-nurture goes into a structured quote flow with timed follow-up.

  6. Lightweight CRM-native — or we set one up

    If you run Jobber, Tradify, ServiceM8 or simPRO — we sync to it. If you run a paper diary or a Google Sheet — we set up a free-tier system as part of the build. Either way every customer, job and conversation becomes a structured record.

The questions trade owners ask

AI for trades,
answered.

What does AI for a small trade or service business actually do?
Three high-leverage workloads: (1) answer the phone and WhatsApp at all hours so quotes never go to voicemail; (2) book jobs into your Jobber, Tradify, ServiceM8 or simPRO calendar in the same conversation; (3) chase deposits, signed quotes, and review requests automatically. A solo plumber who deploys this typically goes from missing 30–50% of inbound calls to capturing them all — without picking up the phone mid-job.
Which trades is this built for?
Plumbers, electricians, HVAC and heating engineers, builders, decorators, roofers, locksmiths, gardeners and landscapers, cleaners, pest control, mobile mechanics and car detailers, appliance repair, glaziers, fencing and driveway contractors. Anyone whose work day is on-site and whose phone goes unanswered for hours at a time.
Does it integrate with Jobber, Tradify, ServiceM8 or simPRO?
Yes — all four, plus Commusoft, Joblogic, FieldEdge, Housecall Pro and Powered Now via API. The AI books jobs directly into your existing field-service-management system, pulls live calendar availability, and writes customer details, job notes and follow-up tasks back to it. We position FrictionZero as the AI layer on top of Jobber (or whichever you run) — not a replacement.
What does it cost vs hiring a part-time office manager or call-answering service?
A UK part-time office manager (20h/week) is GBP 18–24k all-in; a call-answering service is GBP 0.80–1.40 per call answered (escalates fast above ~150 calls/month). Our AI deployment for a single-trade SMB is a one-time implementation fee plus a per-interaction running cost — typically 30–60% of the equivalent monthly call-answering bill at higher volumes, with no message-back delay and no office hours. Below ~80 calls/month a call-answering service might still win on absolute cost; above that the AI wins on cost and on speed-of-response.
Will it actually quote jobs?
It scopes the job — picks up location, urgency, problem description, photos via WhatsApp, access notes, payment preference — and either (a) returns a quote from your priced ratecard if the job is standard, or (b) captures the spec and triggers a structured quote request to you. Either way you stop spending evenings replying to enquiries that were dead before you read them.
Is it GDPR and POPIA compliant?
Yes. UK GDPR + PECR + ICO-aligned consent capture for UK deployments; POPIA-aligned consent for South African deployments. Two-tier consent (transactional vs marketing), configurable data retention, suppression on request, two-party-consent voice recording disclosure. Most trades operate as data controllers and we provide a one-page DPA template tuned for a sole-trader or small-team setup.
How quickly does it deploy for a small trade?
Standard small-business deployments are live in 3–4 weeks, including Jobber/Tradify/ServiceM8 integration. Solo-trader lightweight deployments can go live in 2 weeks. The pilot mode (AI handles overflow only until you trust it) is part of every deployment — you decide when it goes full-time.
Can it handle multi-trade businesses with electricians, plumbers and gas engineers on one team?
Yes. The AI routes by skill — gas-safe job goes to the gas engineer's diary, fault-finding job goes to the electrician — and books accordingly. It also handles dispatch sequencing for emergency vs scheduled work, and writes the skill-routing decision to the field-service system for the office manager to override if needed.
Get started

Ready to stop missing
calls while you're on the tools?

The Friction Audit is free. We map your current missed-call rate, your quote conversion gap and your review chase load against what AI can absorb. You walk away with a clear shortlist and projected uplift — quoted in GBP or ZAR.